Ice cream chain Cream Stone opens outlet at Rajahmundry's JN Road Jn

An outlet of Cream Stone, the ice cream parlour, was inaugurated at J N Road Junction, Rajamahendravaram, Rajahmundry, by M Sharmila Reddy, party leader, YSRCP; Akkula Satyanarayana, Member of the Legislative Assembly (MLA); Ganni Krishna, Guda chairman; Adhi Reddy Vasu, youth leader, TDP, Ganni Bhaskara Rao and C H Satyanarayana, SE, operations, AP Eastern Power, in the presence of Rajesh Grandhi, franchise owner.

With the increase in the competition of late, which has resulted in high volumes of imports and exports, a number of international ice cream chains are mushrooming across India. The sector has modernised and there is higher value addition as well as value creation. In the past, the flavours were few. They included pista, chocolate, mango, vanilla, strawberry and butterscotch. Cream Stone ice cream is a pure vegetarian brand.

The chain launched its product range in Hyderabad, Bengaluru, Vijayawada, Visakhapatnam, Suryapet, Chennai, Coimbatore, Kozhikode, Pune, Aurangabad, Indore, Bhubaneswar, Solapur and Kolhapur before foraying into Rajahmundry. Not only does the gallery offer a wide range of flavours, both natural and exotic, but it also has a cold stone with a wide range of toppings, including fresh fruits, chocolate and nuts.

The chain’s concept is Freeze your imagination. Of course, that implies that all one has to do is think of the ice cream and the toppings of his/her choice and he/she will get them same. It is an interactive model, where one can customise the ice cream as per his/her choice. And the unique selling proposition (USP) of the chain is that even after the customer has take his/her pick of the toppings, the ice cream will not melt.

Chocolate lovers can opt for Willy Wonka, which is an exotic chocolate ice cream. Those who love hot chocolate must try Death by Chocolate. Those who don’t like chocolate can opt for the Oreo Shot, which comprises the cookie and a host of toppings. Being the mango season, one must try Mr Alphonso. Fruit lovers can even opt for Fruit Exotica, Fresh Strawberry with Cream, Fusion Feast, etc. Those who love roasted almonds and cashews may opt for Nuts Overload.

The chain makes live waffle cups in which the ice cream is served to the customer. Moreover, the range is pocket-friendly - it starts at Rs 40. Those who are watching their weight can opt for the low-carb ice cream, made of fructo-oligo saccharides that have been extracted through an enzymatic process. Besides being low on carbohydrates, it is also a low-calorie option. However, it is high in terms of probiotic content.

A few flavours have sugar-free options at Cream Stone. The benefits of these are that while they taste like ice cream that contains sugar, they help control one’s caloric intake and keep blood glucose levels in check.</span>

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